Butokukai ju-jitsukas see even the most dangerous attacker as acting under the powerful influence of his mental blockages, of which he is himself the victim. He is not therefore someone to be destroyed, but only to be rendered harmless and, if possible, to be turned into a friend. That is why Butokukai ju-jitsu is fundamentally non-violent.
In addition to encouraging the non-violent resolution of conflicts, ju-jitsu Butokukai teaches a set of values, known as the Bushido, which together contribute to the Budo ethic: Gi (love of truth), Yu (courage, even heroism), Jin (care for humanity), Rei (sense of justice), Makoto (sincerity), Melyo (honour) and Chugi (loyalty). These values underpin ju-jitsu training because they help foster harmony between all members of ju-jitsu Butokukai. This harmony is essential for the effective and safe teaching of ju-jitsu. As well as being integral to ju-jitsu training, these values are conveyed through the Mondo (way of dialogue) that takes place both during and outside the class.
The principles underlying ju-jitsu techniques can be applied in many areas such as politics, business and communication. The BFJJB aims to promote its values through different routes: conferences, seminars and press articles.